Our Goal is to provide our customers a qualitative and simple lifestyle range of products in connexion with their desire to discover new places, and allowing them to feel good at any circumstances.


About Roadsign

Roadsign is an Australian clothing & accessories outdoor and lifestyle brand. For those in love with travelling, wide open­spaces, and nature. Roadsign grants its consumers a comfortable and a qualitative range of products; allowing them to feel good under all circumstances, and to adopt a natural and simple way of life.


Let’s imagine Australia in the early 70’s, a country lying at the world’s end; and hosting a very peculiar wildlife rulling its large and wide landscapes.

Seeking real wild adventure, this was the idea of the first pioneering tourists coming to Australia, entertaining the idea of an “australian dream”. A remote piece of land, where everything had to be discovered. It’s the time of the first “backpackers”, adventurers willing to travel with the less possible equipment and remain in connection with nature. A new travelling philosophy in which sharing experience, stories, memories with others is a major component.

On the Outback roads, these first travellers were taking the well known Australian roadsigns standing on the side of the roads and preventing car drivers from animal crossing as a souvenir for home. Indeed, this created an increase of accidents involving wild animals on Australian roads. As a solution, in the mid 80’s Roger Carthew an australian native form Adelaide SA, came into the idea to market a plastic yellow item aimed to be distributed as souvenir gift. Meanwhile, he decided to sponsor animal shellters, hosting wounded animals:

Roadsign was born.

Roadsign has since become a real brand on its own, with a large portfolio of products, conveying the australian lifestyle values, and carrying on today it’s founder committment in animal protection and social engagement.


Being open minded, envy for discovery, and the preservation of natural landscapes and their inhabitants are key notions at the heart of our organisation and we would like to share them with our community. Roadsign struggles for the sharing between humans & nature, between cultures and generations, and for a come back to positives and concretes values: NATURE  FREEDOM ­ SIMPLICITY

Mission statement

Our Goal is to provide our customers a qualitative and simple lifestyle range of products in connexion with their desire to discover new places, and allowing them to feel good at any circumstances.



Roadsign is also involved in helping people. We have until now opened 5 primary schools in India in very poor and remote regions where education for children is not guaranteed.

Throughout our programm more than 500 Indian pupils have joined our schools and carry on today their studies at higher levels.

In Germany, means have been set up to support young children suffering from hardly curable deseases. This project was named “the kangaroos” and takes place in the city of Essen.

In France, ten percent of our profits made on our “goodies” accessories (i.e plastic yellow signs) are donated to the charity “No child without holidays” helping underprivileged children to go on vacation.

Animal Protection

Since its creation in 1985 our organisation is committed in protecting natural wildlife in Australia. In our farms around the city of Adelaïde we are hosting and taking care of wounded wild animals.

Our mission is to increase these actions on other continents and to contribute to the protection of endangered animal species.



Roadsign Continental Challenge - ­ The Track Australia 14th to 28th of May 2015

As Part of the Roadsign Continental Challenge, the Track Outback Race is one of the most difficult ultra­running event in the world. Our beloved particpants ran about 520 km whithin 10 days in Self­sufficiency. The race took place in the Northern Australian territory between Alice springs and the Sacred Rock Uluru. Next continental Challenge race will be held in Norway in the beginning of July. If you want some more information and pictures, feel free to visit our partner Home Page : http://www.canal­aventure.com/

Roadsign School opening No. 5 - 8th August 2015

Roadsign in collaboration with the Indian Government and the Indian Rotary Club, is about to open its 5th School in the Bangalore region. As part of our commitment, we continue to help indian children to access education in remote places. The opening ceremony will take place on 8. August 2015. Soon we will give you more information and contents about this beautiful moment...