Let’s imagine Australia in the early 70’s, a country lying at the world’s end; and hosting a very peculiar wildlife rulling its large and wide landscapes.
Seeking real wild adventure, this was the idea of the first pioneering tourists coming to Australia, entertaining the idea of an “australian dream”. A remote piece of land, where everything had to be discovered. It’s the time of the first “backpackers”, adventurers willing to travel with the less possible equipment and remain in connection with nature. A new travelling philosophy in which sharing experience, stories, memories with others is a major component.
On the Outback roads, these first travellers were taking the well known Australian roadsigns standing on the side of the roads and preventing car drivers from animal crossing as a souvenir for home. Indeed, this created an increase of accidents involving wild animals on Australian roads. As a solution, in the mid 80’s Roger Carthew an australian native form Adelaide SA, came into the idea to market a plastic yellow item aimed to be distributed as souvenir gift. Meanwhile, he decided to sponsor animal shellters, hosting wounded animals:
Roadsign was born.
Roadsign has since become a real brand on its own, with a large portfolio of products, conveying the australian lifestyle values, and carrying on today it’s founder committment in animal protection and social engagement.