The Brand

Roadsign is an Australian Outdoor and Lifestyle Brand. We offer clothing and accessories for the people who love travelling.
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Keep the Spirit

The Roadsign Spirit is the reconnection of man and nature.
The Roadsign Spirit

Le Blog

Look Around You: watching the world eye-to-eye


There are people who naturally and very seriously give the smile and create the hope. The members of the new audiovisual collective Look Around You are made of that stuff.  Spirited and highly concerned, passionate and forward looking, they form a detonative cocktail ready "to change the world". To be followed.         Travel, learn and understand the world through the picture   25-30 years. It is a gang of buddies born from carpooling and air travel meetings. It became a collective project of guys who want to highlight the diversity of the world. Valentin Proult, Jules Vervust and Marc Royer travelled, had a common vision of ground beauties and the challenges to protect them. Clément Guilloux and Apolline Decrême joined them. A patchwork of strong personalities, the heart of Look Around You, federating an international and enthusiast network.   They are 100 % adventurers and resolutely free, biologist and geographer, director, cameraman, digital consultant, editor or graphic designer. In France, in Canada and Costa Rica, each lives on his business but gives a lot to the collective with a goal exceeding the scope of a classic company. Look Around You is not that an enterprise created by some digital natives, it is a community project in the global scale. Just that!     Their method: imagine the exploration of ever handled lands or subjects. Observe the natural evolutions, melt into the scenery and live with the populations. Their main tool: the documentary. The subject is treated under three aspects: the scientific approach, the specificities of the nature, the human watch. Their aim: collect and archive the most authentic information. Share it by the image to raise awareness and imagine ways to find progressive solutions at the worldwide scale Let speak the nature by the video rather than at the bottom of a lab or in dark technical reports. Share the exploration, the discovery and the adventure with anyone and everywhere.   Valentin, however scientific he is, adds "the question is why we are there? Where is our place? To try to answer it, we have to see the world such as it is. The biggest wealth today is the discovery. Moreover, we wish to include in our movies a making of to show backstage of the expedition."     Soon on movie screens!   To reach their goal, these image makers will grasp all the opportunities. They empower themselves to travel according their envies and take risks. Kyrgyzstan, Northern Canada, Cape Verde or Peru, their first short movies will have to pass through documentary festivals to reach the next stage, television. Following the example of Luc Jaquet and his Emperor, Look Around You fancies bursting cinema screens in 5 years. Safe to say they have ambition!   They all have a personal definition of the adventure. Jules does not probably imagine it without his camera. Valentin thinks about a loss of marks and for Apolline, it is at first the uncertainty. Marc tells "It is when I take a slap which is going to change my vision of the world".     What they are the most proud (at the moment) it is the passion and the determination of every member of the collective. And also their capacity to join and create together in spite of personal routes and distances.   Freedom, taste of the adventure but also a freshness and a stunning energy, Look Around You is all that! By inviting us in the pure journey, by sharing their love of the planet and its inhabitants, they could really shake the boundaries …           Here is a teaser of the new coming documentary from Look Around You production! The team has been traveling to the canadian boreal forest looking for a scarce commodity...Enjoy the video!   For more Information about LAY Production: Their website Their Facebook Page Their Instagram
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ROADSIGN: Style and design for a timeless Brand


There are marks for surfers, skiers, for city dwellers, for sportsmen, or dedicated to the fashionistas, classics, luxury brands, low-cost ones … and there is Roadsign, attached to its original values: nature, freedom, simplicity, inspired by the journey and the adventure. How to create clothes and accessories reflecting our sources of inspiration and the Roadsign spirit? Lindsey Nechelput, faithful stylist and designer, helps us answer this question.     A strong Brand Identity   Roadsign creates clothes and accessories but, more than fashion, we want to share a vision of the world, a lifestyle. There is no question of pleasing everybody.   It is more about proposing quality products, accessible and making people feeling good anywhere. Jackets or shoes which we put on as well on Mondays mornings to go to the office that on Saturdays for a friend meeting in the countryside.   Is it a challenge or utopia? Let us call it an alternative.       Is it necessary to have a strict or sophisticated look to work or go out in town? Can we adopt a casual, comfortable look in any circumstances? How to imagine a practical outdoor garment which will be trendy? Here are some questions which the Roadsign team tries to answer by creating its collections.   Every cloth or accessory has to tell the story of the one who wears it.   The Roadsign style evokes a friendly atmosphere, an opening up to others and the unknown, a positive attitude.     Inspiration - Brainstorming - Collection     The creation of a collection is our first adventure. It begins with a styling book and about it, Lindsey is a little the "keeper of the flame".   Designer, she imagines close or distant environments, various contexts good for escape and discovery and then stages them. Stylist, she brightens these universes with trendy colors, adapted materials and smart details.   The Roadsign collections open windows on all kinds of fashion journeys:   The city associated with a grey cloud, red fire and blush pink fashion where urban explorer pushes his comfort zone with style. The city adventurer can also discover mysterious places while wearing a sober streetwear in the khaki, vanilla or deep blue tones, filled with cunning details.   Far and natural horizons where we want to go to refresh our daily life and share more with the others. From glasses to shoes, green cactus, coral or ocean marry exotic motives for colorful escapades.     This imaginary also leaves its place to a positive nostalgia. Green lagoon, dashing orange or coconut shades married to some striped give parts and accessories a unique retro-charm.   Among all those ideas, we have to make choices and adjustments related to the manufacturing or cultural specificities of our clients. But no compromise on our values!   At Roadsign, we believe there is no time to be bored in a world as beautiful as this.   To embellish their daily life, Roadsigners do not try to stick perfectly fashionable. They rather want to feel good in their own style, whatever is the environment.    
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The great story of Roadsign: the Man behind the Brand


  I am Roger Carthew. I am one of those fortunate who always knew Australia. I was born in this country-continent, vast barren land, so far away, that one of our poets describes "as a romance with the nature ". Over centuries, our corner of the world attracted all kinds of explorers with various intents but each time, the beauty of its great outdoors and this feeling that everything is possible here persuaded them to stay.     In the 70’s, I was at the university in Adelaide. I surfed a lot, roamed the bush and met fascinating people, same way with aborigines that on the coast. At that time, the first " backpackers " came from the whole world to achieve their dream of freedom, travel and sharing, crossing the country as they could, in step with human or animal meetings. Their road was tagged with traffic signs warning of wild animals crossing. The Australian fauna is of an unsuspected richness: from kangaroo to crocodile, from koala to emu, from wombat to opossum … and more. Finally, many of these travelers stole these panels to bring home a souvenir; without understanding that such an attitude would lead to accidents hurting seriously lots of animals.     Nowadays, the magic between man and Australian nature always operates. Except for one detail: no more need to extract signs because, by leaving the university, I had the idea to set up Roadsign …   At first, it was all about replacing the missing panels but very fast, we declined the Australian road markings in pocket version, easier to store in its suitcase. And we dedicated to conservation of the fantastic Australian environment; at first by financing the creation of sanctuaries for wounded animals. Trust me: bottle-feeding a baby kangaroo, it is quite an adventure!   Today, Roadsign became an Australian emblem. Our panels are no longer confined to animals. Many are real winks to our culture, often laced with a humor that natives appreciate. And then, we created ranges of clothes and equipment dedicated to the travelers.     Roadsign takes care to remain eco - friendly and always lead protection programs of the wildlife. It is true that I am an incurable traveler, optimistic and in love with my country. Almost all descendants of immigrants, the Australian are viscerally attached to this land, it to be shaken by cyclones, destroyed by bush-fire, glowing or crushed by heat.   By spreading this message worldwide, the Roadsign teams place very high our values of freedom, environmental care and simplicity. My greatest happiness: each time somebody acquires one of our products, he takes with him a little piece of Australia. My philosophy is simple: you have to give so that life gives you in return, but always with pleasure and desire.    
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