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Roadsign is an Australian Outdoor and Lifestyle Brand. We offer clothing and accessories for the people who love travelling.
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The Roadsign Spirit is the reconnection of man and nature.
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Survival skills (or simple return to the roots)

Travel

Today, we invite you to a special meeting where you will have to be at the top, a unique encounter with the one to whom the human species owes everything: nature. Wild, forest or desert, cold, temperate or tropical, it has so many faces that we think we know… Yet, in a natural setting, even a few miles from home, the adventure can be difficult or even cruel if one does not prepare for it… ... [ Hakuna Matata: no problem, just solutions ] ... Getting closer to nature, leaving to explore new territories is a trend. At a time when Survivor and Mike Horn are so successful, most of us limit to a few escapades in the mountains or in the forest. But hiking becomes an unpleasant journey when, totally lost, stress wins you. The slightest noise evokes a wild creature and you suddenly understand what it means to be homeless as the night comes…. Even if the only monsters you see are jumping rabbits, you will have to cope. It’s time to remember this sketch about a tropical island where a tourist says “nature is hostile… Over there, you need thigh boots, not rangers… because scorpions sleep in the rangers… after the first bite, I wore a size 25.” Let’s keep smiling. Immersion in a natural environment will be wondering if you know how to prepare yourself in humility, avoiding some mistakes such as not drawing your way, leaving without warning or not providing suitable clothing and equipment (waterproof bag, compass, map, knives, blanket, first aid kit, head-lamp, etc.). When lost, the basics of survival are: > Choose points of reference such as a hill, a river, trees and most of all, do not move randomly > Build a shelter > Think about finding water (food will come after) > Know how to light a fire with the available means > Be able to report, call for help (without phone) ... ... [ Look for the bare necessities ] ... … Just the bare necessities. In the nature, hydration and protection are the most important vital elements. Spending several days without food is still possible but 72 hours without drinking can be fatal. Our tourist mentioned above also admitted “I lost 12 kg. It is my fault, I drank water…” Would the infamous word “turista” come from his ignorance? Water – whether it comes from a plant or a natural water source – must be filtered before it is consumed. If you can’t boil it, having a few chemical treatment tablets and a filter will help you. Simple tissues or paper coffee filters could do the trick. ... ... Protection in the natural environment means shelter and fire. A Light tent, hammock or tarp will adapt to all types of grounds. Twigs, moss and foliage or your survival blanket placed on the ground will insulate the shelter from moisture. Just take a few ropes and know how making strong knots that you can also undo without spending the day… Even if you are not very skilled, the chair knot seems to be the good one. This makeshift shelter will protect you from temperature variations, mosquitoes, rain and allow you to sleep to stay sane. Let’s talk about fire, a burning topic and probably the most difficult to manage. It helps to purify water and cook food, warm and light you up and to keep wild animals away. After finding the necessary wood, you will have to install it at a short distance from your shelter but far enough from the vegetation. You will probably bring matches or a lighter to light the few bark, dry grass or lichen that will serve as tinder. If not, there are other methods such as the energetic friction of dry pieces of wood that will produce the first ember. A stone struck on a steel blade can also produce sparks and under the sun, a hand lens placed above the tinder will suffice at the start of fire. You will then need to arrange in a cross the dry branches above the ember. Obviously, this advice will be useless in case of strong rains… Concerning food, the length of your journey will determine your needs. If berries and other plants can provide you with the main nutrients, you must first make sure they are edible. If the stay continues anyway, maybe you will become a hunter, a fisherman… ... ... We are not talking here about survivalism, Bug out Bag (Bob) or Commando operations, just about precautions. The Survival skills will depend on whether you are surveying icy regions, coniferous forests or a burning desert. However, the basic principles will remain the same. Anticipation and humility will guarantee your survival no matter what (and probably nothing will happen to you ☺). Far from the cameras and an extreme media exposure, you will enjoy serenely a preserved nature, in all simplicity. ...
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Globe Dreamers: the shared travel

Durable

What if we did not just leave for leaving? If we could more easily carry out authentic and useful adventure projects? What about the challenge of replacing tourism with travel? These are some of the issues discussed with Martin Gaston-Dreyfus, founder of Globe Dreamers, an innovative marketing agency. ... [ Promoting collaborative and engaged travel ] ... Born into an entrepreneurial family, Martin completes an international baccalaureate and then studies business. Like many students, he considers trips during which he could actively participate in some local projects, be helpful. “At this time, there was not much to help us.” During an impressive internship in a global consulting company specialized in humanization of brands, he imagines the solution to this problem. A collaborative ecosystem designed to fund committed travel projects: Globe Dreamers was born. “Our challenge is to offer at the same time support for projects and a showcase for brands” says Martin. Some baffled readers are wondering how one can marry the “bad” marketing with the committed or even humanitarian travel… Stay, we’ll show you. ... ... [ Crowdfunding, communication and coaching for traveler’s service ] ... The Globe Dreamer’s recipe is in three words: crowdfunding, sponsorship and partnership. To date, some 40 projects have been supported with an overall budget about 180,000 euro. With the help of its platform and physically, the young Parisian agency welcomes future travellers, answers their questions and considers the consistency between the objective and the budget. They listen, study and contribute to the possible improvement of the project before validating. They bring a personal touch to the process by recruiting a competent and passionate coach who will support the project leader. The selected trips can benefit from three kinds of support: direct donations via internet, connection with a company that will sponsor all or part of the expedition or partnership with an association linked to the objective. For some, the cherry on top will be media sponsorship. The projects are extremely diverse: the creation of an eco-responsible hotel in Guatemala, an ethical diving club in the coral reserve in Bali, a cultural epic on motorcycles in Mongolia, eco-volunteering of graphic designers at animal refuges, collection and recycling of unfinished soaps in Latin American hotels to donate to the most deprived, bicycle study trip along the Mediterranean coast from France to Greece or volunteering to teach English (absent from public school) to Peruvian children, etc. ... .... In terms of sponsoring, some alliances seem logical, others are more surprising but always centered on sharing. With Globe Dreamers, anything is possible. The meeting with local producers of the Pan American road in order to open a delicatessen in France sponsored by an accounting firm and even the world tour of a firefighter supported by a funeral home… The team promotes partnerships between associations and project promoters with a common objective and works to strengthen communication by using new media vehicles such as influencers. ... [ Exit storytelling… Up to story-doing ] ... It’s human, it’s secular. We need to be told stories. Leading brands and marketing professionals have been using the art of storytelling for a long time. But today, business and communication practices are evolving at the pace of “consumers”. Advertising to sell better is helpful. Actively support cultural, ethical or environmental projects that are not directly linked to a product and share with a wide audience the daily experience of onboard travelers is better. Gaining influence is stronger than the short-term impact of an increase in turnover. We no longer tell the story, we have to create it, live it and share it. This is the main asset of the project: helping companies, brands and media to engage in human projects in multiple ways AND enabling the promoters of these projects to carry them out. ... [ Globe Dreamers worldview ] ... You understand that Globe Dreamers go beyond the borders and think that we should better listen to the planet and its inhabitants. Their DNA clearly appears in these few definitions: According to Martin, the future of journey is slow travel «because it is better to discover than to run». ... Tourism: «Mass travel to make money.» Adventure: «Is an integral part of life.» Travel: «Discovery of the authentic, concrete, physical and shared.» ... While waiting to go where your dreams take you, why not try a first getaway on www.globedreamers.com …? ...
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SHAMS, digital rolling stone

Lifestyle

Papa was a rolling stone, great hit of the seventies, says « Wherever he laid his hat was his home”. Shams was not born at this time but he also chose to move where the wind, the encounters and his desires take him. Today, Shams is a film director, specialized in adventure and extremes sports, self-sustaining and full time traveler. The perfect definition of a Digital Nomad. Younger, he preferred yomping with his buddies and early tried climbing, paragliding and freefall. His passion for cinema and image started at an early age but “In that time, Internet was not what it is today and we did not really know how to train.” After a few films about freefall with friends, he had to wait the mid-2000s to get efficient and affordable equipment. Reluctant to sedentary job, he pursued studies until thesis but before the final test “I broke, I was losing my time”. In 2010, he quits his PhD in computer graphics for a great leap into the void! Becoming an independent cinematographer is not so easy but, persevering, Shams takes almost one year to find his place. Several little personal projects, a first job for a mountain guide and a successful video featuring a friend paraglider… An equipment brand contacts him. He admits that finding alone significant customers is difficult but you will see that he really spread his wings. ... ... [ Growing while keeping a child’s soul ]  ... Still found of adventure, mountain and glide, he follows sportive events and gets a few awards like Best Cinematography at the Chamonix Adventure Festival in 2014 or Winner of the Mountain Film Festival in 2019. Over the projects, Shams has professional meetings and reinforces friendships. Being independent and always moving doesn’t mean you don’t need others, quite the contrary! In a professional area where feeding agendas is quite difficult, gathering expertise and being able to share projects with trusted persons is an asset. Shams thought about creating a collective of professionals, the Big Kids Cartel. Director, sound engineer, camera operator, editor, photographer, drone pilot, gimbal helicopter operator, aerial and underwater cinematographer are their specialties. Their common point: they like discovering, filming and being outdoor! Their motto “The creative adult is the child who has survived.” Surfing into Shams friend’s club like leafing through a picture book, we understand the diversity of their work, from advertising for famous luxury brands to TV series and magical documentaries full of adrenalin. In love with great outdoors, we bet that you will get swept up in “Sounds of paragliding”, a multi awarded documentary. Together or individually, those 11 pros have a wonderful journey. ... [ Van life, free as the wind… ] ... Shams (Sun in Persian) is not a screen name but his third first-name, inherited from his father born in a train between India and a land that would become Pakistan. An omen? Growing in France, the young man chose to live as a Digital Nomad in 2018. Not for doing a world tour, no. His plan is that there is no plan. A comfortable camper van, equipped for working and long travel. “I first left to Norway for two months… and I never came back.” ... ... Since, he crossed the most remote corners of Europe, explored Turkey and joined Nepal, India, Pakistan. He has no geographical limits, no return date. His other motto: I haven’t been everywhere but it is on my list. Untold scenes he crossed, the power of encounters evoked in a few words or photos and a film project in Pakistan, land of family origins that he knows so little, here are his motivations. When we talk about the versatility required by this way of living, steady adjustments to uncertainties of the trip, he says: “I am free, I stop where I want. No need to go far. Moving, exploring, discovering helps to take a step back.” ... ... [ … Well almost! ] ... With a touch of irony, the epidemic chaos we meet led him to cross France where he is confined… in an apartment! He compares this temporary isolation with ten days stuck in his van under an unceasing rainfall and (if you are still reading, you guessed), he relativizes. For Shams, coming back to a settled life would be hard. “Some things will change during the next months. We are so conditioned by school and work. It is difficult to change our life, to understand that there are different ways of living, other priorities.” Perhaps, a Digital Nomad could humbly contribute to this awareness? ... More photos on his Instagram Travel with Shams on advanturouslife ... ...
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