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Roadsign is an Australian Outdoor and Lifestyle Brand. We offer clothing and accessories for the people who love travelling.
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The Roadsign Spirit is the reconnection of man and nature.
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In The Eyes Of: Seeing the world with children’s eyes

Non classé

Do you know the adage “travel broadens the young mind”? Young or less young, all those who seek to discover somewhere else know we always come back richer if we knew how to look and listen. In the project In The Eyes Of, two young people offer us the journey as a means of education and pedagogical support. Let’s try a quick diving into the crazy world of Julie and Vincent…     The genesis   Julie and Vincent are not 30 years old but have already wandered around the world. Just entering graduate business and tourism studies, they took advantage of all the opportunities to explore the planet. For Julie, study, work or get involved in humanitarian work in Taiwan, Hong Kong, Madagascar and Cambodia. For Vincent (who had never travelled before his 20th birthday), studies, internships or work in Canada, New Zealand, Bolivia and Costa Rica.Are they just globe-trotters? The common thread that emerges from their individual experiences is education. A universal subject for the documentary In The Eyes Of, shot in 5 countries quite unknown by the French public. Since the school does not exist everywhere, they wanted to address both family and school education.       The “crazy” side of the project is that it is based on the total sharing of a family’s life with children for 10 weeks.   10 weeks in Papua New Guinea, Iceland, Indonesia, Iran and Namibia. From August 2018 to June 2019, Vincent’s camera will capture the eyes and daily lives of children living in very different latitudes and environments.   Finding the welcoming families is done with the help of personal relationships or expats networks. The sole basis: they must have children between the ages of 7 and 13.No film crew, no infrastructure at their disposal, a sincere and absolute immersion in the environment and the life of their host families, and the strong wind blowing over the Indonesian Sulawesi archipelago where they stayed when we joined them!     The film   “In the Eyes of” is constructed around 5 themes that can affect all children: cooking, vision of the future, school learning, music, recreation and sports. Julie and Vincent highlight the words of the children, their feelings and those of their parents, such a great way to consider education around the world. This is not a fiction and not just a report. Vincent admits that anticipating all reactions and events is quite impossible. “We’ve been to school with them three times and the teacher’s not here three times.” Similarly, the doc should not have a voice-over but the reality is sometimes confusing, no door is closed… The primary purpose of this positive and humanistic film is to show cultural differences through the eyes of children. Most of all, it has to be shared wisely.   Children talk to children     The originality of the project lies in the interaction between children desired by its authors. Julie and Vincent presented it to some institutional partners in the school sector and to the France.tveducation site. The idea: to federate in France some classes and teachers whose pupils could interact with the children encountered during their journey. Before the departure, the French children were able to ask questions and get answers from their counterparts around the world. Since the beginning of the trip, the blog and member space of the website www.intheeyesof.com allowed them to exchange live.     A pedagogical file available on the site complements the images of the documentary.   The film will be broadcast in schools, from primary to high school. Not to mention some festivals and television channels for a wider audience. The partnership with France.tveducation, very prized by teachers, allows the broadcast of short videos centered on environment, leisure, educational course and food.   The deep objective is to encourage openness, to change attitudes through the younger ones. “The French reality is rather sad now seen from abroad. Our will is for children to realize what they have, to have points of comparison».   Julie and Vincent’s message is crystal clear:   There are no standard, each person is beautiful for what he or she is.   In The Eyes Of aims to raise awareness of the world with its human, climatic issues, but also to teach the younger ones to look into each other’s eyes, without prejudice, with harmless curiosity.   If You want to know more about the project:   The Website www.intheeyesof.com  And Facebook Page
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Heading for the Roadsign Continental Challenge

Brand

Five ultra-marathons, five continents, a challenge! No ordinary races, built on the discovery, the sharing and the desire to meet the hazards of the journey; and first, the meeting of its French creators who are really loving the adventure. Follow us on the ways of the Roadsign Continental Challenge.   The real taste of adventure     There are a lot of “adventure races” nowadays. Often mediatized, most of them welcome many participants motivated by a trophy. Our ambition is not this one but first of all return to the original spirit of this races. Roadsign Continental Challenge, it is an athletic, audacious and committed journey; such an odyssey for those who choose to roam the 5 races. Two of them take place each year, the others every two years. These ultra-marathons welcome a small number of runners, in self-sufficiency, in 2, 4, 5, 7 or 9 stages with bivouac and distances going from 140 to 520 kilometers.   Each one is unique, mix of atmospheres and specific natural sets:   THE TRACK plunges into the pioneer spirit of the Australian outback between park national and aboriginal territories, The Ultra BOLIVIA Race takes place on the Altiplano along the volcanoes, salty deserts and archeological sites. The Ultra ASIA Race draws its way among green mountains and rice fields of Vietnam and here, hosting is made at the inhabitant's, The Ultra AFRICA Race snakes on the sandy tracks of Mozambique, between lakes, coconut palms and villages, The Ultra NORWAY Race proposes a non-stop race in pairs through the Lyngen Alps in Norway, in the season of the midnight sun.           Naturally, runners must be physically prepared but also must know how to adapt in natural surroundings and have a rough adventurer's mental! Pedro Vera Jimenez, Venezuelan runner among the believers of the Continental Roadsign Challenge tells that " these races are the most beautiful in terms of human adventure and landscapes. Here, the quality dominates on the quantity ".   A partnership based on the love of the trip   Roadsign imagines ranges of clothes and accessories dedicated to the travelers. Nature and opening to the world are original values of the brand born in Australia in the 70s. Early associated with the international development of the brand, Wolfgang Paul is yet, at this time managing a textile company. And he intends to alive the family and authentic Roadsign spirit of in his new ranges and in communication.     The collaboration with Jérôme Lollier is going to give birth to the challenge. Jérôme, big traveler and communicator found of sport had worked on famous marathons and other trails. Involved in the communication of the brand, He shares with the team an ideal of discovery, sharing and goodwill. Alone, he created his first event: THE TRACK Outback Race in Australia, on a very long distance but with a very limited number of participants. He naturally proposed to Roadsign to become the partner.   While being at it, he creates Canal Aventure, specialized in the organization of long distance races, and imagines the Roadsign Continental Challenge concept.   "Beyond the competition, our aim is to propose human adventures based on simple but essential values. So, our races are limited to about twenty competitors. Performance … Yes … But by protecting the places and the populations we met"         Widen horizons without giving up values     Maxime Paul soaks in this atmosphere since his early childhood. Today responsible for the brand, he underlines "Favoring meetings, commitment, sharing of a passionate human-sized community, here is a message stronger than large-scale actions".   The brand already has a nice longevity and at the same time, Roadsign is in the future.  Contrary to other big outdoor names often based on very technical products, she intends giving the envy for journey and discovery to the largest number. She has a strong character and intends to stay the same, a simple, responsible and positive brand.   The logo known all over the world increases the international impact of the Challenge which seduces runners of five continents, just like the originality of routes and the perfect and warm organization provided for competitors. For 7 years now, Canal Aventure and Roadsign spotlight the original spirit of adventure races by offering to sportsmen and women natural spaces of escape, conducive for pushing one’s limits.         While the brand works to revitalize its distribution network, Maxime reminds us that it is difficult to daily preserve the balance between development and ethics. "The Roadsign Continental Challenge is a precious base to reach this ambitious and reasonable goal" he says.   Jérôme Lollier asserts "roaming the Challenge, it is using the sport practice to meet a country. Being aware to appreciate the landscapes and people whom we meet", Maxime Paul hurries to underline the strength link which unites each time the organizer and his team to the runners, as in a family.   Let’s give the last word to Stewen Villenave who ran two events of the Challenge: in Africa and in Australia: "In the difficulty of the race but also through the meetings within the group or along tracks, we take lessons of life … Crossed the finishing line, we do not feel pride but a kind of fulfillment"     Words in line with the Roadsign philosophy: quality, shared values, actions and commitment in respectful projects for both man and nature.   To know more about Roadsign Continental Challenge, visit Canal Aventure Website Or Join Canal-aventure facebook 
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As happy as Finns?

Lifestyle

If there was a Eurovision Happiness contest, we can bet that Finland would get a magnificent "Twelve points". This country is presented as the one where we are apparently the happiest and lots of media reports speak about it. Let’s us try to discover Finland such as it is by means of some French people who choose to live there.       They are called Axia, Augustin and Marion. They are young French people that studies, a loving meeting or both led to live at the edge of the Baltic. Axia discovered Finland via an internship made during her educator's training path specialized for young children. After graduation, her first escapade tempted her to return to Helsinki where she works today in a French-Finnish nursery school. Augustin had met his girlfriend according to the Erasmus program a few years earlier. She is Finnish, so he is installed for more than two years now in the Finnish capital. A six month Erasmus course led Marion in Lapland where she met her companion and decided to stay one more year.   There's no smoke without fire …   Is Finland a country of bliss? It seems that Finn are proud and happy of the lifestyle they chose and aware to protect it. When we speak about this northern country of 5.3 million inhabitants, some references return indefatigably. Are they clichés? Not really because it is about facts or practices which are clearly in the Finnish DNA; Fast overview of these essential features.     No matter what the weather looks like, Finns love nature. That is the way it is! They live in a land of thousand lakes and forests which cover 70 % of the territory. Augustin underlines with humour: "A happy Finn is a single Finn in the middle of wood ". In fact, most of the families possess a Mökki, small rustic chalet, often without water or electricity, near a lake and rather perfectly isolated. That is the archetypal holiday resort where we rush for the weekend or the holidays, passing time by picking blueberries and mushrooms, fishing and bathing. Let’s forget the endless Finnish name of the legal concept which gives to each one here the common law to come and go freely in the natural spaces of the country. We ignore moreover if words as "barrier" or "fence" exist in Finnish, it will be necessary to check it yourself.   The nature enthralls and fascinates, especially during winter with its auroras borealis (revontulet in the Sami language) firing the sky and in summer with 70 days of continuous midnight sun in Lapland.       From her arrival in Rovaniemi in Lapland, Marion noticed the humility of Finns about the nature. "The Finnish nature is an excellent place to learn to know its limits but also to push away". She evokes Sisu, a local expression describing the courage and the robustness. And we just understand what she means, when delivering a real-life anecdote "With -30 ° in the morning to go to work in bike, hair freezes immediately. The slightest hair around your face becomes ice". Not for cold sensitive.   Did you ever heard about Rovaniemi? Yes, it is THE capital of Santa Claus (the real one) in Lapland. In the North of the country, it is the native region of the Sami, famous nomadic people and reindeer herders. If the Egyptians have pyramids and Pharaohs, Finnish mythology gives a good place to elves, sprites and to this nice bearded chap who deserves well a visit.   One thing which urges the media to set up this small country as a model, it is its education system. If Marion specifies "A remarkable system, the central point are the well-being of children and the equity", Axia confirms its excellence by the example. "Many things are thought for the children and the education system is really respectful of their rhythm and needs. At first, the maternity leave which borders one year without loss of salary and the parental leave accessible to the fathers for a long time already". The young educator also underlines the way children are educated and associated to their natural environment from the youngest age. "In nursery schools, we go out at least twice a day during one hour, no matter the weather. It can be in a park or even in forest. And I was surprised very fast seeing how the children know the nature". The environment is used as a learning and socialization support. "Somewhere else, we could think it dangerous to let a kid climb a rock or not hygienic to play with some sand, not here."     Finally, there is a word of the Finnish language that we know all: sauna. It is a real emblem of Finland. We consider it here as more effective than a shower especially as it does not cleanse only the body but also the spirit. Qualified as "medicine of the poor man ", the sauna is in Finland a rite marked with serenity and respect which plays an essential role in social relationships. The must being of course to have your sauna in a mökki and to have a swim in the very fresh waters of a lake immediately after … If you do not want to test it, you will need a good excuse, especially as there are 3.3 million private and public saunas for 5.3 million inhabitants!   Less well-known facts…   A short informal summary of other characteristics of the Finnish culture has to be done.   If you think that the highlight of Scandinavian design comes from a big Swedish brand … you are wrong. Number of concepts and objects appreciated all over the world arose from crazily creative brains of Finn designers and architects. The local inventiveness also concerns Angry Birds and others mobile apps universally known.   Among the specificities of Finland, Axia told us " what also marked me here, it is that we can feel safe at any time, wherever ". That is a fact! the feeling of safety contributes to the quality of life which all our interlocutors underline. Of course, the country remains little populated and relatively urbanized, but a world survey leaded by the Reader’s Digest shows a lot about the state of mind of Finn: on 12 fat wallets, deliberately dropped on public roads, 11 were spontaneously returned to their owners! (Ok, one is still missing)       Concerning comfort and quality of life, Augustin reminds us "the labor law leaves a lot of free time. Most of people leave their work between 16 and 17 pm. Here, the legal duration of work is scrupulously respected".   Would it be due to the extreme temperatures? In any case, Finland holds the world record of coffee consumption and we can find coffee rooms everywhere.   We could add that the culinary scene of Helsinki is one of the best in Europe (Axia recommends you moreover to taste a salmon and potatoes soup on the marina), that the Finn water is the purest or that on 330 km of tracks, the season of ski lasts 6 months; Without forgetting that the Finnish ice hockey and heavy metal conquered aficionados all over the world.     Some of you could think that Finland has some defects, come on!     If the polar cold is considered as a defect, the answer is yes. But the magic beauty of the winter and the midnight sun compensate coldness. Moreover, the harshness of the climate leads the inhabitants to simplicity both in their lifestyle and in social relationships. Augustin admits "that has good sides and inconveniences, with a very direct approach where certain confrontations with the Latin culture can be rather rough. Finns can sometimes seem to us aggressive in their communication. The polite phrases are useless, it is necessary to get straight to the point ". But he hurries to add that in spite of a quite distant approach, Finns are charming and will become faithful friends.   Objectively, Finnish language could be difficult to learn. Besides some endless words, any common or proper noun can spell in more than 200 grammatical forms there! Let us admit that French is not easy either and let us feel reassured, most of the Finns speak English. And then, you already know Mökki, Sisu and sauna …         And we get attached to this country     When we ask what connects them strongly to this country, our three French companions all evoke the variety and the beauty of the Finnish nature and a quality of life difficult to match. But each one has a more personal conclusion.   For Augustin, poet at times, it is "a rich but not snooty culture and the harsh but magnificent winter which transforms the appearing of first buds in a moment of intense happiness ".   For Axia, charmed, "the lifestyle suits me perfectly. I had come to be inspired by the education system and bring it back. But I discovered much more than that and had beautiful meetings which tempted me to return and not to leave any more ".   Marion and her Finnish companion Samuli, installed in France for some time, think of returning definitively to Lapland. "Obviously my companion, his family and my friends bind me strongly to Finland. But it is especially the country which deeply fit to my aspiration and my vision of the world".    
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