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Roadsign is an Australian Outdoor and Lifestyle Brand. We offer clothing and accessories for the people who love travelling.
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The Roadsign Spirit is the reconnection of man and nature.
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Globe Dreamers: the shared travel


What if we did not just leave for leaving? If we could more easily carry out authentic and useful adventure projects? What about the challenge of replacing tourism with travel? These are some of the issues discussed with Martin Gaston-Dreyfus, founder of Globe Dreamers, an innovative marketing agency. ... [ Promoting collaborative and engaged travel ] ... Born into an entrepreneurial family, Martin completes an international baccalaureate and then studies business. Like many students, he considers trips during which he could actively participate in some local projects, be helpful. “At this time, there was not much to help us.” During an impressive internship in a global consulting company specialized in humanization of brands, he imagines the solution to this problem. A collaborative ecosystem designed to fund committed travel projects: Globe Dreamers was born. “Our challenge is to offer at the same time support for projects and a showcase for brands” says Martin. Some baffled readers are wondering how one can marry the “bad” marketing with the committed or even humanitarian travel… Stay, we’ll show you. ... ... [ Crowdfunding, communication and coaching for traveler’s service ] ... The Globe Dreamer’s recipe is in three words: crowdfunding, sponsorship and partnership. To date, some 40 projects have been supported with an overall budget about 180,000 euro. With the help of its platform and physically, the young Parisian agency welcomes future travellers, answers their questions and considers the consistency between the objective and the budget. They listen, study and contribute to the possible improvement of the project before validating. They bring a personal touch to the process by recruiting a competent and passionate coach who will support the project leader. The selected trips can benefit from three kinds of support: direct donations via internet, connection with a company that will sponsor all or part of the expedition or partnership with an association linked to the objective. For some, the cherry on top will be media sponsorship. The projects are extremely diverse: the creation of an eco-responsible hotel in Guatemala, an ethical diving club in the coral reserve in Bali, a cultural epic on motorcycles in Mongolia, eco-volunteering of graphic designers at animal refuges, collection and recycling of unfinished soaps in Latin American hotels to donate to the most deprived, bicycle study trip along the Mediterranean coast from France to Greece or volunteering to teach English (absent from public school) to Peruvian children, etc. ... .... In terms of sponsoring, some alliances seem logical, others are more surprising but always centered on sharing. With Globe Dreamers, anything is possible. The meeting with local producers of the Pan American road in order to open a delicatessen in France sponsored by an accounting firm and even the world tour of a firefighter supported by a funeral home… The team promotes partnerships between associations and project promoters with a common objective and works to strengthen communication by using new media vehicles such as influencers. ... [ Exit storytelling… Up to story-doing ] ... It’s human, it’s secular. We need to be told stories. Leading brands and marketing professionals have been using the art of storytelling for a long time. But today, business and communication practices are evolving at the pace of “consumers”. Advertising to sell better is helpful. Actively support cultural, ethical or environmental projects that are not directly linked to a product and share with a wide audience the daily experience of onboard travelers is better. Gaining influence is stronger than the short-term impact of an increase in turnover. We no longer tell the story, we have to create it, live it and share it. This is the main asset of the project: helping companies, brands and media to engage in human projects in multiple ways AND enabling the promoters of these projects to carry them out. ... [ Globe Dreamers worldview ] ... You understand that Globe Dreamers go beyond the borders and think that we should better listen to the planet and its inhabitants. Their DNA clearly appears in these few definitions: According to Martin, the future of journey is slow travel «because it is better to discover than to run». ... Tourism: «Mass travel to make money.» Adventure: «Is an integral part of life.» Travel: «Discovery of the authentic, concrete, physical and shared.» ... While waiting to go where your dreams take you, why not try a first getaway on …? ...
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SHAMS, digital rolling stone


Papa was a rolling stone, great hit of the seventies, says « Wherever he laid his hat was his home”. Shams was not born at this time but he also chose to move where the wind, the encounters and his desires take him. Today, Shams is a film director, specialized in adventure and extremes sports, self-sustaining and full time traveler. The perfect definition of a Digital Nomad. Younger, he preferred yomping with his buddies and early tried climbing, paragliding and freefall. His passion for cinema and image started at an early age but “In that time, Internet was not what it is today and we did not really know how to train.” After a few films about freefall with friends, he had to wait the mid-2000s to get efficient and affordable equipment. Reluctant to sedentary job, he pursued studies until thesis but before the final test “I broke, I was losing my time”. In 2010, he quits his PhD in computer graphics for a great leap into the void! Becoming an independent cinematographer is not so easy but, persevering, Shams takes almost one year to find his place. Several little personal projects, a first job for a mountain guide and a successful video featuring a friend paraglider… An equipment brand contacts him. He admits that finding alone significant customers is difficult but you will see that he really spread his wings. ... ... [ Growing while keeping a child’s soul ]  ... Still found of adventure, mountain and glide, he follows sportive events and gets a few awards like Best Cinematography at the Chamonix Adventure Festival in 2014 or Winner of the Mountain Film Festival in 2019. Over the projects, Shams has professional meetings and reinforces friendships. Being independent and always moving doesn’t mean you don’t need others, quite the contrary! In a professional area where feeding agendas is quite difficult, gathering expertise and being able to share projects with trusted persons is an asset. Shams thought about creating a collective of professionals, the Big Kids Cartel. Director, sound engineer, camera operator, editor, photographer, drone pilot, gimbal helicopter operator, aerial and underwater cinematographer are their specialties. Their common point: they like discovering, filming and being outdoor! Their motto “The creative adult is the child who has survived.” Surfing into Shams friend’s club like leafing through a picture book, we understand the diversity of their work, from advertising for famous luxury brands to TV series and magical documentaries full of adrenalin. In love with great outdoors, we bet that you will get swept up in “Sounds of paragliding”, a multi awarded documentary. Together or individually, those 11 pros have a wonderful journey. ... [ Van life, free as the wind… ] ... Shams (Sun in Persian) is not a screen name but his third first-name, inherited from his father born in a train between India and a land that would become Pakistan. An omen? Growing in France, the young man chose to live as a Digital Nomad in 2018. Not for doing a world tour, no. His plan is that there is no plan. A comfortable camper van, equipped for working and long travel. “I first left to Norway for two months… and I never came back.” ... ... Since, he crossed the most remote corners of Europe, explored Turkey and joined Nepal, India, Pakistan. He has no geographical limits, no return date. His other motto: I haven’t been everywhere but it is on my list. Untold scenes he crossed, the power of encounters evoked in a few words or photos and a film project in Pakistan, land of family origins that he knows so little, here are his motivations. When we talk about the versatility required by this way of living, steady adjustments to uncertainties of the trip, he says: “I am free, I stop where I want. No need to go far. Moving, exploring, discovering helps to take a step back.” ... ... [ … Well almost! ] ... With a touch of irony, the epidemic chaos we meet led him to cross France where he is confined… in an apartment! He compares this temporary isolation with ten days stuck in his van under an unceasing rainfall and (if you are still reading, you guessed), he relativizes. For Shams, coming back to a settled life would be hard. “Some things will change during the next months. We are so conditioned by school and work. It is difficult to change our life, to understand that there are different ways of living, other priorities.” Perhaps, a Digital Nomad could humbly contribute to this awareness? ... More photos on his Instagram Travel with Shams on advanturouslife ... ...
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Roadsign School Development Program: 8th challenge met!


Nearly 5 years without talking here of our commitment in opening schools in India. But we never given up and the 8th primary school of our program opened last February in the Bangalore district. A huge event to be discussed with Wolfgang Paul, Roadsign President for Europe who made the trip there… ... [ A vast collaborative project ] ... If you know Roadsign, it is mostly thanks to him. With friendship and in the footsteps of its Australian founder Roger Carthrew, Wolfgang spearheads the brand in France and Europe for few decades. He ran the world under its banner and aims to share our core values wherever it is needed and possible. Possible is a frequent word when he evokes this program. “Roadsign supplies funds for the construction of schools but nothing would be possible without cooperation of Wessling and Bangalore Rotary Clubs, without the personal commitment of Marcus Burgold (Pt of Jansen Fashion Group), Brigitte and Guido Koch and our European licensees. Easy to understand that he admires and feels worn by their sincere implication.” Then naturally, Wolfgang Paul highlights the awesome involvement of the Bangalore Rotary Club. The driver and responsible of our schools development program is Sridhar Chari. Professional in fabric, Rotary member and engaged with the Indo-German Chamber of Commerce, he humbly admits playing a connecting and facilitating role for “offering” school to children that have no access. The commitment and assistance brought by DR Elizabeth Cherian Paramesh, President of Rotary Bangalore allow to inaugurate – on February 15 – a brand new school in the village of Rayasandra. Strong action, creativity, time, knowledge, energy deployed on serving a key objective for India and its kids. ... ... [ Brighten horizons for 350 million children ] ... Yes, nearly 30% of Indians are less than 14 years old. Everything seems oversized continent-wide for it will count 1.5 billion people in 2030. India is a federal democracy with 28 states and only 7 territories managed by the central government. 70% inhabitants are living in rural zones and, even if school is compulsory from 6 to 14 since 2010, the lack of primary public schools and their ramshackle state result in depriving many zones of education. The central government trains and pays teachers but could not repair or build schools in those regions. In big towns, private schools – very expensive and selective – can welcome few kids. In the countryside, family sometimes prefer children helping in domestic or agricultural tasks instead walking many hours daily to schools where 80 of all ages are sitting on the ground in the unique classroom listening to several teachers talking about different subjects at the same time… The stage is set! We could add that secondary schools are reserved to an elite and degrees of varying quality. The challenge is critical and Roadsign chose to help giving basic teachings to most children. ... ... [ Rotary Roadsign Gvt Higher Primary School ] ... We are proud of this nice heading on the façade… February 15 was truly a colourful festival in Rayasandra as the entire village celebrated the event. In time, classrooms will welcome 100 kids in 7 levels classes, “and a Nalli Skali, a large room where the pupils are learning by doing, exploring and developing multiple forms of intelligence” adds Sridhar Chari. ... ... In every Rotary Roadsign school, awareness on hygiene is important. Here we have toilets for girls and boys, modern kitchen, pupil’s desks, outer games equipment and clean water. It was necessary to dip to 70m depth and install a water-treatment system. Invaluable things for those kids used to live without running water. In the same time, the World Health program of hand washing (Wash IN Schools project) led here by DR Cherian has all its place. Wolfgang Paul tells “Since the first request to the Government in 2006, local actors and partners have been strongly working together to implement the project”. With his flower necklace and a large smile, we guess on the event photos that he was a special guest. What he did not tell us, we discovered it by the voice of the Bangalore Rotary President few days after the party: “Thank you Mr Wolfgang Paul for flying in from Paris to be at the inauguration. Your presence made a great impact”. ... ... [ Charm and fragility of a land of contrasts ] ... Joyful, Wolfgang teaches us a lot by giving facts and anecdotes lived in India. He highlights “crazy contrasts”, a great simplicity and a total lack of arrogance. He talks about the « deep Indian way of being » of the owner of a famous textile company exporting over 44 countries who is living in the desert and welcomes you bare feet. Or the town of Bangalore where 60.000 Microsoft employees work in top-modern buildings while - less than 2 hours away – there is no water and electricity. He says that a private wedding can easily welcome 25 000 guests like in Bollywood but confirms that the gap between private and public is abysmal, the neglect of numerous zones is a reality. It doesn’t take more for enhancing our motivation to discover and share the world. Moreover, further the animal shelters created by Roger Carthrew in the Bush and after the recent forest fires, Wolfgang reveals that a project of building new long-term shelters in Australia is emerging. Here or there, it seems that Roadsign has new routes to mark up! ...
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