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Roadsign is an Australian Outdoor and Lifestyle Brand. We offer clothing and accessories for the people who love travelling.
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The Roadsign Spirit is the reconnection of man and nature.
The Roadsign Spirit

The Blog

When Roadsign was running its Tour de France


Roadsign is in a traveling mood and usually runs the planet. At this time encounters are so rare, we are a bit nostalgic but refreshed thinking about our 5 years in the caravan of the Tour de France. A strong souvenir for the team members who accompanied us stage by stage, during one or several summers. ... [ The caravan: an event in the heart of… the event ] ... Over a hundred years old, the Tour de France has gained worldwide fame as a major sporting event but also thanks to its famous caravan officially created in 1930. Emblematic of Australia and linked to adventure, Roadsign joined the Tour caravan by displaying a kangaroo on its vehicles. This dynamic animal – not common on the French roads – has proven to be an excellent communication tool to raise awareness of the brand in Europe. More than a simple parade of sponsors, the caravan creates an atmosphere reminding carnivals or village festivals. A family and free show accessible to all. Almost 50% of spectators would settle down along the course to enjoy its passage rather than the race! However, its success depends on a rigorous organization and the deep involvement of the team members recruited by the brands each year. ... [ The caravaneers (also) make the success of the Tour ] ... Joining the Roadsign caravan was an extraordinary experience. This is what many of Jérôme Lollier’s team-mates say many years later. All were students, interested in sports, communication and events. Aurore Lepaintre joined us as a hostess distributing goodies in 2006 and 2007. “Our mission needs more than a pretty smile,” she says. The vehicle must be cleaned daily, the stage briefing must be attended, the day agenda must be prepared with the driver, etc. “Between smiles, meetings and stringency, it was intense and very formative. It taught me a lot.” In 2008, Marlene took up the slack. She remembers being impressed by the very demonstrative audience and the family atmosphere of the Roadsign caravan. “What I liked the most is the adventure, we are carried by the energy of the Tour de France.” ... ... That same year, a student in sports marketing, Alexandre Bailleul, took the wheel of one of our vans and helped sharing the backstage of the event. He says it was a perfect mission to gain new professional experience at one of the sport’s flagship events. “This job is based on relationship, whether with teammates, the public or other caravan drivers. Of course, good humor is the rule.” In 2009, just out of a journalist’s training, Jean-Baptiste realized his childhood dream thanks to Roadsign! Born at the feet of the mythical Pyrenean passes in a family passionate about cycling, the Tour de France and the caravan made him dream. He joins the team to distribute goodies, drive sometimes but also making videos for our blog. ... “It was exciting … The atmosphere was relaxed but the working days were long. We were there to work and we had to be flexible… I didn’t know the brand but I soon realized that I shared common values with Roadsign.” .... ... During our 5 years on the Tour, Emmanuelle Graziano was our Caravan Leader. Her role? Manage teams, daily accommodation changes, vehicles and stock of goodies, be the brand interface with the management of the Tour Caravan and also receive VIP partners for the day. A mix of marketing, logistics and communication.  ... “I had an extraordinary experience. An adventure out of the daily routine with some hard moments, a tiring journey but punctuated by very strong human relationships because the caravan brings happiness.” .... [ Summers full of anecdotes and much more ] .... They all have in mind strong moments, funny or moving personal adventures on the Tour de France. Aurore recalls the many challenges she faced with her Belgian pilot Perrine and explains:  ... “For a Norman and a Belgian, not always so simple to understand each other and this has earned us many laughs!  Working and living non-stop with a team for a month, it creates links, it’s an extraordinary experience.” ... Jean-Baptiste had not travelled much before this experience and keeps many visual and olfactory memories of the discovered regions. This natural accents marked him, as did the adventurous journey of the last stage: ... “the day before the arrival on the Champs Elysées, we were at Mont Ventoux, in a lunar scenery. We had to reach Paris in a very short time. The road was long but the trip was entrancing.” ... In 5 years, Emmanuelle has known many adventures. She remembers this year where the circuit was made in camper, without stopping at the hotel in the evening. At the arrival of a stage by 40°, a slight stewardship problem and no more water to take a shower! In sympathy, drivers from another team placed two staggered semi-trailers and installed a makeshift shower out of sight, powered by the water from the solar shower of another brand… For humility and sharing, this bike fan remembers one night when the FDJ cycling team was staying nearby,” I went to ask to see their bikes. Seeing my passion, the technician called one of the star racers, Sandy Casar, who just came to autograph his jersey.” Alexandre evokes the summer camp side of the adventure, the discovery of didgeridoo thanks to the audio spot of Roadsign. Marlène recalls the popularity of the caravan among many Australian spectators present on the roads of the Tour. One of them threw a little stuffed kangaroo into the vehicle… Today, Marlène and Alexandre are the happy parents of a little girl whose comforter is a cuddly kangaroo toy!   ... “We can talk about a Roadsign baby, it’s still the starting point of our meeting…” ... ... [ Roadsigner for a day, Roadsigner for ever ] ... All these young people joined our caravan thanks to their taste for sport, marketing and communication. This experience forged links between the adults they became and Roadsign. For some of them, the adventure even extended beyond the Tour. Aurore applied to Roger Carthrew, founder of the brand, and completed her Master’s internship with him in Australia. ... “A revealing internship and inspiring encounter that led to my specialization in social media and my entrepreneurship.” She now runs her own communication agency specializing in social networks. She is passionate about bush, Uluru and Aboriginal culture and “Roadsign has a special place in my heart,” she says. ... This visit to the Roadsign caravan confirmed Jean-Baptiste’s desire to become a filmmaker “to showcase people with a unique philosophy of life, advocating more respect of the environment.” Promoting a return to the essentials and simplicity, he has since produced numerous television reports on this topic. Marlène says that the experience helped her enter higher course in Communication and Event while Alexandre confirms that meeting Jérôme Lollier and Roadsign allowed him to acquire skills which have proved very useful. “We love traveling. We spent a year in Canada and don’t despair of going to Australia.” Emmanuelle confirms that her role in the Roadsign caravan has been useful on event files in a first career as a marketing and communication consultant. Now a teaching these specialties at the university, she sometimes uses moments lived on the Tour to illustrate her courses. She sums up her feelings about Roadsign by talking about positive culture, fighting temperament and humanism. Do you understand why we are keeping such strong memories about the Tour de France caravan? ... ...
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Wild Spoons or how Julien shapes his life


“When traveling, one can dream up his life” says Julien Navarre, founder of Wild Spoons. Words we like and a good reason to get acquainted. ... [ Follow the road and find your own way ] ... Born in the seventies, Julien defines this period as a generation where people were learning life through the objects. An era where anybody got used to desire and buy it all, a generation of impatience. “As a kid, objects made me dream but I have held out. I never buried my dreams.” His teen getaways with buddies building wood shacks in the forest probably helped. As his jack-of-all temperament takes him away from a well-paved road. Graduated in micromechanics and after a several odd jobs, he finally joins railways. Fan of photography and art, he also plays music and organizes parties with the will to be part of a movement “and to see my DJ name on a flyer ☺”. After three years climbing on the railways tracks, he take the chance of an internal training to change course… formed at graphics, he joins a design studio in the same company. “But too much security leads to immobility; when I have nothing, I feel more alive.” In his thirties, he quits his job to launch a small business. The adventure will lead him to Hong-Kong, involved in developing Hello Kitty products! Strong marketing strategy, backstage of the mass distribution, a world that does not fit him. ... “At school, thanks to books, we were given romance. And it is comforting to think that you can live your dreams.” Move, leave your comfort zone, getting closer to what calms us and makes us happy. Julien make a choice. ... He makes a reputation in the field of wedding photography, a support and seasonal activity (but rich of nice meets) while buying a van to live the way he wants, through landscapes and friendships. ... ... [ Enrich with all the beauties of the world ] ... In love with life and nature, sensitive and curious, esthete and passionate, Julien is all this, for sure! Hitting the road with no plans means feeling strong emotions, reaping memories that inspire and never fade away. ... Listening to him speaking of the West Coast and especially Oregon “It is so beautiful, all is coherent” is enough to be convinced. Over the layovers in Turkey, Quebec, China, Nepal, India or Scandinavia, the estheticism of scenes and people met affects him deeply. Though being nomadic and a real traveler, one should know sometimes how to stop, to rest, to take roots. After a dozen years trip full of movement, discovery, strong friendship and nice encounters, the Wild Spoons adventure begins. ... ... [ Wild Spoons, a creative shelter in the heart of an adventurous life ] ... Having experienced the unknown, the discovery and the surprise also helps to know ourselves better, to know what we need. ... Julien has always loved wood and hand tools. This noble material growing all over the world occupies an important place in his childhood memories. His travels aroused the desire to work ad to sculpt it, inspired by the encountered cultures. He must find a place to carry out his project. Early 2020, he stops his truck on a field facing the Pyrenees, in a region where younger he used to come for holidays. That’s it! He adores kitchen tools and will craft hand-made wooden spoons. It seems to be reasonable, a van is not so wide and he has no wood shop but in fact, inspiration comes from far. ...  “The idea is to design a basic, simple and usual object and transform it into a jewel.” Wooden spoons are in almost every kitchen in the world… but in Julian’s hands, they become unique objects, pieces of art. “The object must caress the eye.” ... ... He creates from maple, sycamore, birch, walnut, pear, apple, cherry or chestnut. His strong personality models are called Nomad, Z-bone, Savane, Ming-Phô, Mississippi, Machu Picchu, Marsupilami or Cereal Killer… A melting pot of styles made for giving an unexpected touch of poetry to the kitchen. ... Each one is unique, “I don’t want to make a common object but unique objects. In any case, the veins of the wood already give each spoon a different character”. ... He adds that this creativity is a great way to avoid boredom, repetition and fashion. His imagination floats with travel memories, cultures encountered and gives each Wild Spoon a scent from abroad. The name and most of all the logo of his small creative business is inspired of a family travel in Brazil when he was 4 years old and met Amazonian Indians during a pirogue trip… His first met with exotism. Julien is building a real manufacturing workshop besides his van. But make no mistake, he did not give up the adventure. ... ... If he has spent the last five winters on the island of Goa, by the time you read these lines, he will probably still be in Ibiza… where he went to deliver his old van called “Sioux” (can’t make this up!) sold to a friend. Between nomadism and roots, through this outstanding craftsmanship, Julien is still traveling. ... More information about Julien on Instagram and on his website: ...
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Minimalism: Live MORE and BETTER with LESS


It looks like the theme of a philosophy test, a tricky issue for future students. In fact, it is a hot topic affecting us all. Let’s discuss it. ... The idea of minimalism emerged within societies known for their economic wealth and primarily in the USA. The mix of a few keywords set fires: binge consumption, possession, shallowness and waste. ... [ Minimalism vs subordination ] ... The young people developing this concept looked like their compatriots. After brilliant studies, they fought to get desirable positions. They spent their time winning money, buying and piling up all kind of goods. A few years later, they realizes that possessing all they could desire was not the right way to happiness and serenity. They were chasing after social standing, success and a feeling of physical security. All these cues that seem deeply rooted in brains by the consumerist society. A system enhanced by advertisement for decades. Food industry, fashion, design, toys, etc. No field eludes this process aimed at selling more and more by creating the illusion of a need. The first minimalists decided to give up needless items, to streamline their way of life. Then, they began to share their thoughts with a wide audience, hoping to slow down this “always more” culture. ... [ Junk culture vs quality-of-life ] .. This approach to life is not radical. It relies on the idea that each person, citizen and consumer can gain control of his life by refraining from temptations. That is your call between what is important or less. Many questions arrive: Do you really need a 120m2 flat to live as a couple? 15 pairs of shoes, 22 pullovers, 10 pants and 5 coats are they really useful to confront your daily routine? Do you really have to wait hours to get this brand new phone on its opening day? Is it appropriate to offer a cell phone or a touch pad to a 5 years kid? Does your interior design needs to be fully changed twice a year? This is not a comprehensive list, it’s up to you. This subordination to the latest trends skillfully managed leads to shopping spree. Due to compulsive buying, social scientists note that today “We have larger quarters but never enough space”. Obviously, it is not easy to choose the objects we could do without but such a process seems to sooth and clear the mind. Distancing from consumerism and being able to log off without updating your status every day on social media, it is also guard yourself against the stress of ongoing solicitations. ... .. Being a minimalist means preferring quality to quantity, no living on credit just to stay trendy, choose rent or loan instead of purchase when it is possible but, most of all, relearn to take the time, give preference to human wealth rather than material riches. ... No question of going back to the Stone Age, just to live with a little less and enjoy simple pleasures (and less costly). Such a nice and seducing program, the movement is growing. We know that many of us are yet and unknowingly minimalists  ... [ Minimalism and poverty ] .. Some of us think that such a movement can only concern “rich people”. This is both true and false. Anywhere over the world, the main goal of impoverished populations is sustaining survival needs. Awareness of this fact is also motivating the minimalists. They consider it normal to wish a better situation, to seek comfort and prosperity when you have nearly nothing. But they find it improper to multiply futile goods just because you have the means to buy it. Reduce the gap between necessity and excess, turn the tide on a mass scale by consuming differently is one of their aim for the future. Are they utopists thinking that the attitude of prosperous consumers could help to change the living standards of poor workers? ... [ Consumerism vs self-responsibility ] ... Naturally, minimalism should play – mid-term – a key role for environment. As tiny houses are multiplying today, deciding to stop buying shoddy or trendy goods produced at low cost and coming from far will help the planet. Less long haul, less pollution, less resources use and exploitation of populations. ... “Today, human identity is not defined by what we do but by what we possess” told President and Nobel peace laureate Jimmy Carter, more than 30 years ago. ... Being minimalist means rejecting a life based on envy and coveting, sharing sustainable values with our children. Reshape the concepts of achievement, money, human interaction. At Roadsign, we feel in tune with this will to prefer sharing and passion to possession. The basic aim of minimalism is “Like the people and use the things, not the opposite!” ...
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