The Brand

Roadsign is an Australian Outdoor and Lifestyle Brand. We offer clothing and accessories for the people who love travelling.
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Keep the Spirit

The Roadsign Spirit is the reconnection of man and nature.
The Roadsign Spirit

Le Blog

Help others travel through writing

Photograph

You know that Roadsign is passionate about nature, discovery and sharing. We consider earth, voyage and humans as an inspiration. It is one of our common points with those who travel the planet and decipher it to give you the most faithful images. Today, let’s meet and follow step by step Emma Thomson, an award-winning travel journalist. ... Journalist, editor and photographer, Emma travels most of the year, missioned by great papers like National Geographic Traveller or The Daily Telegraph. Destination can range depending on editorial lines, from a world-first unsupported expedition along Namibian coasts to an exploration of the Silk Road from China to Istanbul. Her long-term journeys are always off-the-beaten-tracks and she ensures that her stories inspire readers. Hooked by all things around travel in her teens, she discreetly ripped out the pages of old National Geographic in the school library to feed her own log book. She knew her fate was travel and writing but was ignoring she would share the daily life of Australian Aboriginal or nomad families in Mongolia. Anyway, she does not make any concession about honesty in her articles. Talking about tourism and travel, some could lack objectivity, appear too much enthusiastic and be tempted to romanticise the truth. ... « All travellers need to guard against this and see both the pros and the cons of a destination. With my writing, I aim to inspire but also be very honest with my readers: if something isn’t good, I say so, otherwise trust is lost… Honesty – as in life – is always the best policy”. ... That is probably one of the assets that helped Emma – previously awarded – to be rewarded at Travel Media Awards 2019 for a travelogue about Greenland published by The Telegraph in august. ... ... [ Travel as a commitment ] ... Advocating for responsible tourism and objective coverage, Emma Thomson frequently visits countries recovering from natural hazards or political upheaval, trying to deliver information restoring confidence in these destinations. ... “Tourism provides jobs and income for millions. Unfortunately, if a particular country experiences a natural disaster or terrorist attack for example, visitors tend to stay away a lot longer than is necessary and the people who depend on tourism for their survival suffer greatly. My features focus on informing traveler about the truth on the ground, so they can make an informed decision to return again. Supporting people’s livelihoods in this way gives the writing greater meaning”. ... ... Moreover, Emma didn’t hide her interest for the Roadsign School Development program in India. People are our main concern. To ensure an education for the children who will make the world of tomorrow and protect the nature, we open primary schools in regions where a lack of resources means that education for all is not guaranteed. ... « I admire their commitment to social and environmental sustainability. As a consumer, every choice you make counts. It’s important to support brands that give back.” ... Discovering new places enlighten us and changes or view of the world. Even with no possibility of leaving, we can open up to unknown spaces by reading Emma’s writing. Website: www.ethomson.co.uk ... ...
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Anne-Sophie Morvan: France, Australia, Roadsign and Studies Up

Lifestyle

Anne-Sophie is not the first French girl to complete her studies with an internship in Australia. However, it is at Roadsign in Adelaide that she landed in 1998! Without pretense, one can say that this meeting changed her life somewhat… ... [ One way ticket to the unknown ] ... An international trade license in hand, Anne-Sophie visits an exhibition, sees the famous kangaroo symbol of the brand and announces that she is looking for an internship abroad… The company is new and Roger Carthrew himself welcomes her. Looking back, one can tell it is a good start. Here she goes to this unknown continent where her “internship master” welcomes her a few weeks later. The internship will be interesting and bustling with a job offer at stake. “I will never forget the airport automatic doors opening on a pink sunrise to the sound of cockatoo singing”. After the first visual shock, she evokes the encounter with Roger: “Cool, typically Australian, caring but unique. He was already practicing yoga, martial arts, meditation and was vegetarian.” ... Anne-Sophie Morvan, from Roadsign to StudiesUp. ... After a quick return to France for her thesis defense, she moves in Adelaide where she will remain 7 years. In Roadsign fast-growing, Anne-Sophie touches everything, from the counting to the export, from panels and goodies manufacture to the development of clothing and accessories licenses with Wolfgang Paul, early committed in the company. A rich professional experience which took her to every souvenir shops in the country and a deep attachment to this land where “everybody takes the time, nature is ever-present, people are simple and prefer caring over criticism”. From this simple evocation, one can guess some nascent southern callings… ... [ Successful return ] ... The ups and downs of life and a kind of cultural and family spleen (still!) lead the young woman to consider staying one more year by visiting surrounding areas (New Caledonia, Fiji, Tasmania) before returning. At this point, the Australian State offers her dual nationality. She gets her Australian passport 48 hours before flying back to France…. Now Franco-Australian, Anne-Sophie is still expected at Roadsign but this time in Paris where she becomes in charge of communication and press relations. “I kept the memory of a tight and friendly team. Wolfgang really taught me the relational side, especially on the Tour de France, the Inter-Celtic festival in Lorient and during presentations of the brand. For two years, he took me everywhere.” When you read the rest, you will understand that we are rather proud to have accompanied Anne-Sophie. ... [ Brand new start ] ... In the following years, she works as a manager in an international placement agency for students, she marries and gives birth to two kids that are now 2 and a half and four years old. A French proverb says “dogs don’t make cats”, so with such dynamism and the unwavering support of her husband, she was not going to stop there. Student pathways have evolved and many young people are looking for distant experiences. Her living as an expatriate, her professional background and her dual nationality lead her to create her own business. In 2018, Studies Up is born with the aim of helping for free French students who wish to pursue their studies abroad: Australia and New Zealand of course but also Malaysia, Vietnam, Singapore, South Korea, Dubai…. Selection of study programs, applications, registration formalities, preparation of leaving, accommodation, visa, a specific support is offered to each person registered on the platform studiesup.com ... Anne-Sophie with her New Zealand partners in Helsinki. ... Studies Up can offer these tailor-made services due to its official agent status from 70 universities and language centres worldwide. Passionate, Anne-Sophie is also helping with the Working Holiday Visa, acts in engineering schools and collaborates with French universities. In one year, 450 young people have already used its services. Studies Up offers today’s students the perspectives that Anne-Sophie conquered on her own a few years ago. Sharing experience, caring and spirit of discovery, all that suits us well. ... More information about StudiesUp ...
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Bobby Chinn: Around the world in taste buds

Travel

Today, we are going to talk about cooking, flavors, mixtures… In short, we are going to talk about cooking and not just anyone! But what’s Bobby Chinn doing on the Roadsign blog? It is simple: he came to share his greed for discovery, sharing, authenticity, travel. Come on board! ... [ Biography of an All-rounder without borders ] ... For those who have not yet read the many articles about Bobby all over the world, let’s try a quick presentation of this atypical and endearing Chef. Born in New Zealand from a Chinese-American father and an Egyptian mother, this kid was born a globe-trotter. Going to school in Auckland, Cairo, London and San Francisco, it shapes your eyes on the world, its smells and flavours. His DNA and curiosity also led him to enrol in the French Cooking Institute of New York, to learn improvisation and to stay for a time at the Holy City Zoo, influential Comedy Club of San Francisco. Looking for his way, he will also make a detour to the New York Stock Exchange before opting definitively for cooking. He says “I accidentally became a Chef but I was born as a traveller”. Bobby has no borders, does not belongs to any group and find a way to fit everywhere. Raised apart from all prejudices, he says he has always lived at the crossroads. “I prefer to look for our commonality versus our differences as clearly in those days, I was very different to the rest of the kids”. And if there is one thing that is common to all countries, a way to share daily life and to immerse oneself in a local culture, it is cooking. ... ... [ The plate, the screen, the sharing ] ... First waiter, kitchen-help or assistant, Bobby did not plan to become a famous Chef. His ambition is first to make his guests happy with simple things and a touch of madness. It’s not so easy to go out of the beaten path of gastronomy, especially in the West. A wise advice from his father and the desire for a real creative culinary space led him in the 90s to Vietnam and he soon became a star of cuisine throughout Asia and the Middle East. Since then, Bobby has also returned to open a famous restaurant in London, reselling since then and is working on new projects. Passionate, Bobby constantly creates new and personal dishes, inspired by classical French cuisine and his unusual culinary experiences made all over the world. “I borrow from many, in small ways, I mix it up and often come up with some interesting dishes that appeal to the cultures that I have borrowed from. It is not complicated” Bobby follows his mantra: KISS for Keep It Simple Stupid. Funny, upbeat and sometimes cheeky, Bobby Chinn almost naturally found himself at the head of a culinary TV show in Asia but also helming a series of reports broadcasted in France under the title of “Traditions et saveurs” who have travelled around the world via Travel channel, Voyage and Discovery Channel. In these culinary epics in Turkey, Zanzibar, Peru or Sicily, Bobby takes us to the local market, cooks with the inhabitants in the street or in their house and engages in a most informal shopping. “It really depends on the country as each culture is very different, I never have a true game plan for any of it. I go with the flow”. It is true that looking at him learning how to cook “Pasta con le sarde” on the dock of a Sicilian port, you feel like you have family on the island… His way of sharing, the sincerity he conveys also gives rise to requests of another nature, becoming ambassador of Vietnamese tourism in Europe, appointed as WWF’s Sustainable Seafood Ambassador for the Coral Triangle, obtaining many awards for his TV shows in Asia and entering the jury of Top Chef Middle East. Bobby can say that travel abolishes borders and leads anywhere you want. ... ... [ Cuisine is a voyage ] ... When asked his definition of the ideal trip, he answers “Semi planned with a lot of space to improvise”. He adds that he wants to see the local market, fast track to the community, discover the street-food. “I’m often invited to eat at a swank restaurant but I am more inclined to eating where the people eat. I can eat sushi anywhere but I can’t eat a good Ban Xeo outside streets of Ho Chi Minh or a great taco outside Mexico. I want to taste the food at the source. It’s like cooking out of a cookbook and never really knowing what it’s supposed to taste like”. His exploration of Vietnamese cuisine has been going on for many years. It’s impossible to overlook what makes it so different from other cuisines in Asia. He reminds us that the spice trade have heavily influenced the region and allowed China to export its tastes all over the world. In Asia, many cultures have been able to get away from Chinese flavours but the most unique still is Vietnamese cuisine. “As a starter, they are the only ones that cook with caramel. There are dishes that vary slightly to their neighbours but on the whole, Vietnam cooks a modern cuisine perfected thousands of years ago. It’s a regional, sustainable and light cuisine, generally gluten-free, with contrasting flavours, colours, textures with varying temperatures that can be experienced in a single bite. Vietnamese food is still mysterious because it wasn’t fully documented like the country and its neighbours lived a 1000 years fighting for independence”. That is why we are talking with Bobby Chinn today. His watch on the world, his curiosity and voyage are inscribed in his genes and he chose cuisine for exploring the world better. ... More information about Bobby Chinn in his website: www.bobbychinn.com ...
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