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Roadsign is an Australian Outdoor and Lifestyle Brand. We offer clothing and accessories for the people who love travelling.
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The Roadsign Spirit is the reconnection of man and nature.
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Wild Spoons or how Julien shapes his life


“When traveling, one can dream up his life” says Julien Navarre, founder of Wild Spoons. Words we like and a good reason to get acquainted. ... [ Follow the road and find your own way ] ... Born in the seventies, Julien defines this period as a generation where people were learning life through the objects. An era where anybody got used to desire and buy it all, a generation of impatience. “As a kid, objects made me dream but I have held out. I never buried my dreams.” His teen getaways with buddies building wood shacks in the forest probably helped. As his jack-of-all temperament takes him away from a well-paved road. Graduated in micromechanics and after a several odd jobs, he finally joins railways. Fan of photography and art, he also plays music and organizes parties with the will to be part of a movement “and to see my DJ name on a flyer ☺”. After three years climbing on the railways tracks, he take the chance of an internal training to change course… formed at graphics, he joins a design studio in the same company. “But too much security leads to immobility; when I have nothing, I feel more alive.” In his thirties, he quits his job to launch a small business. The adventure will lead him to Hong-Kong, involved in developing Hello Kitty products! Strong marketing strategy, backstage of the mass distribution, a world that does not fit him. ... “At school, thanks to books, we were given romance. And it is comforting to think that you can live your dreams.” Move, leave your comfort zone, getting closer to what calms us and makes us happy. Julien make a choice. ... He makes a reputation in the field of wedding photography, a support and seasonal activity (but rich of nice meets) while buying a van to live the way he wants, through landscapes and friendships. ... ... [ Enrich with all the beauties of the world ] ... In love with life and nature, sensitive and curious, esthete and passionate, Julien is all this, for sure! Hitting the road with no plans means feeling strong emotions, reaping memories that inspire and never fade away. ... Listening to him speaking of the West Coast and especially Oregon “It is so beautiful, all is coherent” is enough to be convinced. Over the layovers in Turkey, Quebec, China, Nepal, India or Scandinavia, the estheticism of scenes and people met affects him deeply. Though being nomadic and a real traveler, one should know sometimes how to stop, to rest, to take roots. After a dozen years trip full of movement, discovery, strong friendship and nice encounters, the Wild Spoons adventure begins. ... ... [ Wild Spoons, a creative shelter in the heart of an adventurous life ] ... Having experienced the unknown, the discovery and the surprise also helps to know ourselves better, to know what we need. ... Julien has always loved wood and hand tools. This noble material growing all over the world occupies an important place in his childhood memories. His travels aroused the desire to work ad to sculpt it, inspired by the encountered cultures. He must find a place to carry out his project. Early 2020, he stops his truck on a field facing the Pyrenees, in a region where younger he used to come for holidays. That’s it! He adores kitchen tools and will craft hand-made wooden spoons. It seems to be reasonable, a van is not so wide and he has no wood shop but in fact, inspiration comes from far. ...  “The idea is to design a basic, simple and usual object and transform it into a jewel.” Wooden spoons are in almost every kitchen in the world… but in Julian’s hands, they become unique objects, pieces of art. “The object must caress the eye.” ... ... He creates from maple, sycamore, birch, walnut, pear, apple, cherry or chestnut. His strong personality models are called Nomad, Z-bone, Savane, Ming-Phô, Mississippi, Machu Picchu, Marsupilami or Cereal Killer… A melting pot of styles made for giving an unexpected touch of poetry to the kitchen. ... Each one is unique, “I don’t want to make a common object but unique objects. In any case, the veins of the wood already give each spoon a different character”. ... He adds that this creativity is a great way to avoid boredom, repetition and fashion. His imagination floats with travel memories, cultures encountered and gives each Wild Spoon a scent from abroad. The name and most of all the logo of his small creative business is inspired of a family travel in Brazil when he was 4 years old and met Amazonian Indians during a pirogue trip… His first met with exotism. Julien is building a real manufacturing workshop besides his van. But make no mistake, he did not give up the adventure. ... ... If he has spent the last five winters on the island of Goa, by the time you read these lines, he will probably still be in Ibiza… where he went to deliver his old van called “Sioux” (can’t make this up!) sold to a friend. Between nomadism and roots, through this outstanding craftsmanship, Julien is still traveling. ... More information about Julien on Instagram and on his website: ...
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Minimalism: Live MORE and BETTER with LESS


It looks like the theme of a philosophy test, a tricky issue for future students. In fact, it is a hot topic affecting us all. Let’s discuss it. ... The idea of minimalism emerged within societies known for their economic wealth and primarily in the USA. The mix of a few keywords set fires: binge consumption, possession, shallowness and waste. ... [ Minimalism vs subordination ] ... The young people developing this concept looked like their compatriots. After brilliant studies, they fought to get desirable positions. They spent their time winning money, buying and piling up all kind of goods. A few years later, they realizes that possessing all they could desire was not the right way to happiness and serenity. They were chasing after social standing, success and a feeling of physical security. All these cues that seem deeply rooted in brains by the consumerist society. A system enhanced by advertisement for decades. Food industry, fashion, design, toys, etc. No field eludes this process aimed at selling more and more by creating the illusion of a need. The first minimalists decided to give up needless items, to streamline their way of life. Then, they began to share their thoughts with a wide audience, hoping to slow down this “always more” culture. ... [ Junk culture vs quality-of-life ] .. This approach to life is not radical. It relies on the idea that each person, citizen and consumer can gain control of his life by refraining from temptations. That is your call between what is important or less. Many questions arrive: Do you really need a 120m2 flat to live as a couple? 15 pairs of shoes, 22 pullovers, 10 pants and 5 coats are they really useful to confront your daily routine? Do you really have to wait hours to get this brand new phone on its opening day? Is it appropriate to offer a cell phone or a touch pad to a 5 years kid? Does your interior design needs to be fully changed twice a year? This is not a comprehensive list, it’s up to you. This subordination to the latest trends skillfully managed leads to shopping spree. Due to compulsive buying, social scientists note that today “We have larger quarters but never enough space”. Obviously, it is not easy to choose the objects we could do without but such a process seems to sooth and clear the mind. Distancing from consumerism and being able to log off without updating your status every day on social media, it is also guard yourself against the stress of ongoing solicitations. ... .. Being a minimalist means preferring quality to quantity, no living on credit just to stay trendy, choose rent or loan instead of purchase when it is possible but, most of all, relearn to take the time, give preference to human wealth rather than material riches. ... No question of going back to the Stone Age, just to live with a little less and enjoy simple pleasures (and less costly). Such a nice and seducing program, the movement is growing. We know that many of us are yet and unknowingly minimalists  ... [ Minimalism and poverty ] .. Some of us think that such a movement can only concern “rich people”. This is both true and false. Anywhere over the world, the main goal of impoverished populations is sustaining survival needs. Awareness of this fact is also motivating the minimalists. They consider it normal to wish a better situation, to seek comfort and prosperity when you have nearly nothing. But they find it improper to multiply futile goods just because you have the means to buy it. Reduce the gap between necessity and excess, turn the tide on a mass scale by consuming differently is one of their aim for the future. Are they utopists thinking that the attitude of prosperous consumers could help to change the living standards of poor workers? ... [ Consumerism vs self-responsibility ] ... Naturally, minimalism should play – mid-term – a key role for environment. As tiny houses are multiplying today, deciding to stop buying shoddy or trendy goods produced at low cost and coming from far will help the planet. Less long haul, less pollution, less resources use and exploitation of populations. ... “Today, human identity is not defined by what we do but by what we possess” told President and Nobel peace laureate Jimmy Carter, more than 30 years ago. ... Being minimalist means rejecting a life based on envy and coveting, sharing sustainable values with our children. Reshape the concepts of achievement, money, human interaction. At Roadsign, we feel in tune with this will to prefer sharing and passion to possession. The basic aim of minimalism is “Like the people and use the things, not the opposite!” ...
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Roadsign, a brand traveling but not alone


Few opportunity today to share new stories or portraits relating to travel… It must be said that the difficulties we are all living slows down many projects. Before we hit the road again, let’s take a quick glance at our journey with one of our closest partners, Jérôme Lollier. ... [ A new fellow traveller ] ... We met Jérôme in 2005, during the Tour de France. Communication consultant, he was working on this event for several years. The general management of the Tour had invited the organisers of the Adelaide Down Under Tour, a famous professional cycling race born in 1999. It made sense that Roadsign, worldwide brand, iconic of the country and created in Adelaide, enters the loop. The encounter between Wolfgang Paul, manager of Roadsign and Jérôme was warm and gave birth to an Australian promotional unit at the heart of the Tour advertising caravan. ... ... Until 2009, we worked together each year on the event. This communication on the Tour de France has allowed the brand to increase its influence in France and widely in Europe. The number of corporate partners selling Roadsign products under license has multiplied. In 2008, Wolfgang and Jérôme flew together to Australia to meet Roger Carthrew, founder of the brand. A critical trip to understand and appreciate Roadsign DNA. ... [ A partnership based on our core values ] ... Roadsign had found its way in Europe but then, we felt the need to focus our communication strategy on the brand spirit, “The meeting between humans and nature”. Roadsign is inspired by the positive values of the travel, the share and discover of the world while respecting people and environment. At this time, Jérôme decided to create his own sports events. He imagined THE TRACK, a 520 km running race through the Australian Outback. For the first edition in 2011, he asked for Roadsign partnership. The opportunity to position the brand on a more intimate and less media event, in touch with our liberty and simplicity values. Over three years, he managed the crazy project of a challenge gathering 5 ultramarathons on 5 continents. We are so happy to be the flagship of this beautiful adventure called Roadsign Continental Challenge since 2014. Jérôme outlines this sharing of strong values: ... “In 2009, during a quite tricky period for Wolfgang and me, we decided to fully support each other while taking new paths in our respective activities. Our common values and our wish to move mountains led us to believe in our dreams. A kind of pact was born, more than a simple partnership, when Roadsign decides to prop up the events I shall organize.” ... ... [ A solid pact, common challenges ] ... Roadsign profits from goodwill for years. Its DNA close to the nature and its famous logo are still considered as a national symbol by Australian authorities. Defying time and the vagaries of global economy, it proves to be an Australian brand of lifestyle clothes and accessories dedicated to lovers of journey and nature. Today, Maxime Paul, Wolfgang’s son, watches over the brand and marks the path for its worldwide licenses. It’s about maintaining clothes and accessories quality while communicating on consistent actions. Promote performance and surpassing as means of progress, foster a respectful discovery of the planet, persons and cultures. Our pact with Jérôme runs for 10 years. Beyond the 5 years of collaboration on the Tour de France and the values shared through Canal Aventure, we still run common challenges making of him a faithful and true ambassador of the Roadsign brand. ... More information about the Roadsign Continental Challenge ...
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