Gabriel Pielke: A brand new sight on Roadsign

The first meeting between Gabriel Pielke, German photographer, and Roadsign was coincidental. Life sometimes offers opportunities to be seized. His vision of travel was made to seduce us…

The story begins with a first professional camera bought in 1996 to capture scenes during far away breaks. At this time, it was quite difficult to get the right equipment for the right subject and we had to come back home before developing pictures. He was fond of photography but young Gabriel had to wait 2004 and a trip in Tokyo to be able to see real-time results. Meanwhile, professional wise, he learned motion picture in a well-known German academy, worked as a volunteer with a local hospital TV station and trained as a media designer. A job for Canon on a professional trade fair strengthened his mood for photography. He choose a camera he is still using today.

Installed in 2007 as a freelance filmmaker and photograph, Gabriel waits 2015 to discover Roadsign thanks to the Roadsign Continental Challenge. The ZDF TV station asks him to do a report about Rafael Fuchsgruber, running THE TRACK. He flies to the Australian outback and there meet the whole team. Soon, he buys his first polo shirt (that he still loves to wear) and since, his camera captures most of the performances and deep sharing moments lived by runners and staff on the races of the Challenge.

[ Authentic images ]

Gabriel was living the adventure beside us, sharing our human values without dwelling on our clothes and accessories ranges.

“In 2019, I was asked to do an extra shooting for Roadsign during THE TRACK in May. So I started to research to get the spirit of the brand and what photos will have to show. Arrived in Australia, it was quite a different job: we had no professional models, they are staff of the race. No extra equipment like light or rigging… This was actually the first time I really deal with the Roadsign products and we just had a selection with us.”

Gabriel says that – despite the limited technical possibilities – it was a very interesting job.

“A beautiful environment, a nice staff and ten days of adventure ahead; all this seems to me as a good opportunity to shoot nice and real life photos for a brand sponsor of the event and which logo is iconic for Australia. Additionally, the clothes with its colors fit perfect in the landscape and are typical outdoor clothing you should wear on a trip like that. In November, we repeat the job in Mozambique.”

[ Shared universe and values ]

For Gabriel, Roadsign is a company that offers a wide range of streetwear fashion products for a reasonable price.

“They always reinvent the look and design of clothing without losing style and spirit. Maybe that is the main thing we have in common: try to reinvent yourself without losing your roots and principles. The values of the brand: Nature – Freedom – Simplicity match with my work in different ways. I also try to keep it simple – do what I can, do it as good as I can without complicating the process. I love my freedom – I could not do this kind of photos without having the freedom of travel, without the freedom to choose how I do the job and organize myself. And last but not least, I love being out there in the nature. Honestly, I could be the kind of guy hotel rooms have been invented for but when I am out there shooting, I enjoy staying in the wild nature without any civilization.”

To highlight the products, you have to know and respect the DNA of the brand. Gabriel says that doing the job on a race of the Roadsign Continental Challenge means doing it totally free.

“The staff and therefore my models are volunteers. Secondly, everything is simple during those races. We sleep in tents, the equipment is limited to a minimum, no running water, no warm heating. So shootings are based on respect and the phenomenal landscape needs no stage setting. You just have to combine these three values with environment to relay emotion through beautiful pictures.”

[ Travel improves people ]

His photographic eye, Gabriel sums it up by a well-known phrase: “We travel not to escape life, but for life not to escape us. For the new perspectives and what remains to be discovered.” His vision matches to our inspiration, mostly when he says:

“Travel, see as much as you can, discover the world and soak in it. There is so much to discover within one life, so enjoy every moment because it will enrich you. An even if you meet bad things on your trip, at the end, we are not the same! You’ll bring something back home, an experience, knowledge, memories.”

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