Globe Dreamers: the shared travel

What if we did not just leave for leaving? If we could more easily carry out authentic and useful adventure projects? What about the challenge of replacing tourism with travel? These are some of the issues discussed with Martin Gaston-Dreyfus, founder of Globe Dreamers, an innovative marketing agency.

[ Promoting collaborative and engaged travel ]

Born into an entrepreneurial family, Martin completes an international baccalaureate and then studies business. Like many students, he considers trips during which he could actively participate in some local projects, be helpful. “At this time, there was not much to help us.” During an impressive internship in a global consulting company specialized in humanization of brands, he imagines the solution to this problem. A collaborative ecosystem designed to fund committed travel projects: Globe Dreamers was born. “Our challenge is to offer at the same time support for projects and a showcase for brands” says Martin.

Some baffled readers are wondering how one can marry the “bad” marketing with the committed or even humanitarian travel… Stay, we’ll show you.

[ Crowdfunding, communication and coaching for traveler’s service ]

The Globe Dreamer’s recipe is in three words: crowdfunding, sponsorship and partnership. To date, some 40 projects have been supported with an overall budget about 180,000 euro. With the help of its platform and physically, the young Parisian agency welcomes future travellers, answers their questions and considers the consistency between the objective and the budget. They listen, study and contribute to the possible improvement of the project before validating. They bring a personal touch to the process by recruiting a competent and passionate coach who will support the project leader.

The selected trips can benefit from three kinds of support: direct donations via internet, connection with a company that will sponsor all or part of the expedition or partnership with an association linked to the objective. For some, the cherry on top will be media sponsorship. The projects are extremely diverse: the creation of an eco-responsible hotel in Guatemala, an ethical diving club in the coral reserve in Bali, a cultural epic on motorcycles in Mongolia, eco-volunteering of graphic designers at animal refuges, collection and recycling of unfinished soaps in Latin American hotels to donate to the most deprived, bicycle study trip along the Mediterranean coast from France to Greece or volunteering to teach English (absent from public school) to Peruvian children, etc.

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In terms of sponsoring, some alliances seem logical, others are more surprising but always centered on sharing. With Globe Dreamers, anything is possible. The meeting with local producers of the Pan American road in order to open a delicatessen in France sponsored by an accounting firm and even the world tour of a firefighter supported by a funeral home… The team promotes partnerships between associations and project promoters with a common objective and works to strengthen communication by using new media vehicles such as influencers.

[ Exit storytelling… Up to story-doing ]

It’s human, it’s secular. We need to be told stories. Leading brands and marketing professionals have been using the art of storytelling for a long time. But today, business and communication practices are evolving at the pace of “consumers”. Advertising to sell better is helpful. Actively support cultural, ethical or environmental projects that are not directly linked to a product and share with a wide audience the daily experience of onboard travelers is better. Gaining influence is stronger than the short-term impact of an increase in turnover. We no longer tell the story, we have to create it, live it and share it. This is the main asset of the project: helping companies, brands and media to engage in human projects in multiple ways AND enabling the promoters of these projects to carry them out.

[ Globe Dreamers worldview ]

You understand that Globe Dreamers go beyond the borders and think that we should better listen to the planet and its inhabitants. Their DNA clearly appears in these few definitions:

According to Martin, the future of journey is slow travel «because it is better to discover than to run».

Tourism: «Mass travel to make money.»

Adventure: «Is an integral part of life.»

Travel: «Discovery of the authentic, concrete, physical and shared.»

While waiting to go where your dreams take you, why not try a first getaway on www.globedreamers.com …?

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