The Roadsign Australia’s Company is the result of a non common story that took place in the middle of the 80’s in Adelaide South Australia. To understand the purpose of this story, we have to step back in the beginning of the 70s, when a journey to Australia was considered as “a journey to the moon”.
Few people could afford any travelling ticket to visit the “edge of the world”.
For that reason, anyone that was visiting the country wanted to bring back home any exclusive souvenir to their relatives. Hence many of these first “Backpackers” visiting Australia were stealing those iron yellow “road signs” on the side of the roads, which could only been found in this part of the world. This resulted in an increase of animals accidents, and so a brilliant idea was born.
Roger Carthew, a student from Adelaide, began replicating the emblematic “road signs” in 1985, and ever since has been selling them on all continents. With its sales proceeds, the Great Australian Roadsign Company financed the first farms and animal hospitals, where injured animals are treated and cared for.
Since 2000 Roadsign is Monitored by the company Kangaroo Island in Paris, now in charge of the worldwide development of the Brand.